“Book Descriptions: In a digital world when everyone gets more email and text than they can process, the single most effective way to sell to customers remotely is over the phone. Unfortunately, many sales professionals lack the confidence and technique to do this effectively. Just Pick Up The Phone is a definitive resource for multiple generations of salespeople, teaching them how to quickly and easily leverage phone calls to drive sales. Goldfayn expects that salespeople will get 20-30% of their pre-pandemic meetings back. But the remaining 70-80% of their customers will need to be sold to remotely. Their most powerful and overlooked tool is their phone.” DRIVE
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