Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
(By Matt Lemay)
Read Ebook | Size | 25 MB (25,084 KB) |
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| Author | Matt Lemay |
This practical book fills that gap with a new approach that focuses on CORE connective skills--communication, organization, research, execution--that a product manager must excel at every day. Often written off as mere "soft skills," these CORE skills can be the difference between a team that launches successful products on time and a team that struggles through stagnation and disappointment.
Because this book addresses practical, real-world skills and scenarios, you don't need any prior technical knowledge or expertise to get started.
Learn what you need to do in your day-to-day work to succeed at product management
Examine case studies from working product managers, including specific, actionable strategies for communication and stakeholder management
Get high-level guidelines for evaluating product development processes”
