Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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| Size | 29 MB (29,088 KB) |
|---|---|
| Format | |
| Downloaded | 696 times |
| Status | Available |
| Last checked | 16 Hour ago! |
| Author | Geoffrey A. Moore |
“Book Descriptions: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.”
