Lean Customer Development: Building Products Your Customers Will Buy
(By Cindy Alvarez)
Read Ebook | Size | 27 MB (27,086 KB) |
|---|---|
| Format | |
| Downloaded | 668 times |
| Last checked | 14 Hour ago! |
| Author | Cindy Alvarez |
With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products.
Validate or invalidate your hypothesis by talking to the right people
Learn how to conduct successful customer interviews play-by-play
Detect a customer's behaviors, pain points, and constraints
Turn interview insights into Minimum Viable Products to validate what customers will use and buy
Adapt customer development strategies for large companies, conservative industries, and existing products”
