Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word



Note: If you encounter any issues while opening the Download PDF button, please utilize the online read button to access the complete book page.
Size | 20 MB (20,079 KB) |
---|---|
Format | |
Downloaded | 570 times |
Status | Available |
Last checked | 7 Hour ago! |
Author | Torrey Podmajersky |
“Book Descriptions: Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success.
Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement.
You'll learn how to:
Inform UI text decisions by creating voice and research methods for tie-breaking
Increase product usability, completion, and conversion by applying UI text patterns
Build customer confidence and retention by permeating the UX with a consistent brand experience
Articulate the ROI of UX content to business stakeholders”