Powerfully Likeable: A Woman's Guide to Effective Communication
(By Kate Mason)
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| Author | Kate Mason |
Women the world over struggle to find a comfortable way to communicate with authority yet still be liked by a crowd. They grapple with being ambitious without seeming strident, giving direction without being too assertive, and holding their ground without upsetting the peace. They strategize before meetings, second-guess in bathroom stalls, text outfit options to their best friends, and try to anticipate every possible variable of their performance. This tricky business is what world champion debater and executive coach Kate Mason calls “communicating while female,” and it seems like it’s impossible to get it right.
In Powerfully Likeable, Mason explains that being influential and well-liked is not an either/or proposition. Furthermore, she shows that to have it both ways, women don’t have to imitate what men do. Gaining respect doesn’t mean having the loudest voice in the room or the firmest handshake. Instead the key is to choose communication tools that amplify what makes one unique—whether that be warmth, humor, competitiveness, or a love of data—and wield that power from a place of authenticity. From personal presentation style and negotiation to handling adversarial conversations and becoming one's own advocate, Mason offers a game-changing toolkit of strategies.”
