BookShared
  • MEMBER AREA    
  • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter

    (By Eddie Shleyner)

    Book Cover Watermark PDF Icon Read Ebook
    ×
    Size 21 MB (21,080 KB)
    Format PDF
    Downloaded 584 times
    Last checked 8 Hour ago!
    Author Eddie Shleyner
    “Book Descriptions: Based on one of the copywriting industry’s most unique and celebrated newsletters, VeryGoodCopy distills over a decade of Eddie Shleyner’s absorbing writing about creativity, storytelling, and persuasion into 207 remarkably entertaining and absolutely addictive “micro-lessons” on:

    THINKING like a copywriter: 110 lessons on mindset.
    These principles and concepts will help you think concretely about big things, including creativity, productivity, storytelling, influence, success and failure, research, ideation, AI, ethics, and many other concepts copywriters must understand to do their best work.

    WRITING like a copywriter: 97 lessons on execution.
    These techniques, tactics, exercises, habits, and axioms will help you write clearly, concisely, vividly, and with emotion, the cornerstone of persuasion.”

    Google Drive Logo DRIVE
    Book 1

    The Boron Letters

    ★★★★★

    Gary Halbert

    Book 1

    Building a StoryBrand: Clarify Your Message So Customers Will Listen

    ★★★★★

    Donald Miller

    Book 1

    Hell Yeah or No: What's Worth Doing

    ★★★★★

    Derek Sivers

    Book 1

    The Elements of Style

    ★★★★★

    William Strunk Jr.

    Book 1

    Never Enough: From Barista to Billionaire

    ★★★★★

    Andrew Wilkinson

    Book 1

    Void Moon (Harry Bosch Universe, #9)

    ★★★★★

    Michael Connelly

    Book 1

    The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

    ★★★★★

    Seth Godin

    Book 1

    Herding Tigers: Be the Leader That Creative People Need

    ★★★★★

    Todd Henry

    Book 1

    Working: Researching, Interviewing, Writing

    ★★★★★

    Robert A. Caro