SELLING IS NOT CHEATING : Sales is Strategy, Skills, Pricing, Marketing, and Ethics
(By Manojit Majumdar)
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| Author | Manojit Majumdar |
Many entrepreneurs start organizations with a dream but overlook sales preparation. Assumptions that great products sell themselves or that low prices with maximum features ensure success can lead to shock when these theories falter. To survive and grow, it's essential to go beyond these assumptions and explore effective business strategies.
Most management books emphasise and have case studies of successful mega-organizations with exceptional talent, deep pockets, and a legacy of success. However, countless small and medium-sized businesses lack access to such resources. How can these businesses thrive and grow?
The book “Selling IS Not Cheating” should help.”
