Built to Sell: Creating a Business That Can Thrive Without You
(By John Warrillow)
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| Author | John Warrillow |
To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable:
• Teachable: focus on products and services that you can teach employees to deliver
• Valuable: avoid price wars by specializing in doing one thing better than anyone else
• Repeatable: generate recurring revenue by engineering products that customers have to repurchase often
John Warrillow has started and exited four companies and is a sought-after speaker and angel investor. He is a regular contributor, writing about small business, for Inc.com and WSJ.com.”
